Lori Senecal as one of the 100 Most Creative Business People of the year

Different individuals across the world are business people. Among them, there are those who practice business with the aim of expanding their business or just making a profit, while there are those who do it out of passion and the urge to have remarkable results. For the second reason, one such personality is Lori Senecal, the Global CEO, CP+B.

Fast company, which is a monthly business magazine in America, took note of Lori as among the most creative people in business this year. Given Fast company is a media business brand and editorial whose focus is shone on creativity, technology among others, Lori Senecal got featured.

What Lori does is that she emboldens clients by pushing for what she sets her mind to despite the risks. For her, creativity is not only a talent but also one’s conduct. Having mentioned that, it is pertinent to know that the key towards meaningful innovations is by making innovative ideas. This is expected especially, from managers. It can be simply done by having innovative conversations with employees, which aim towards awakening their untapped abilities to be creative and come up with concrete or viable solutions towards achieving what may be thought unachievable. Be it by use of contests, strategy reviews or T-shaped conversations, as long as the ultimate goal is pushing for innovation in business then it is viable.

Lori Senecal is a true definition of successful women in business. After she took up the leadership position in CP &B Global in 2015, she has helped to enhance revenue by 21% entirely via risk-taking. Every single business or enterprise that she has put her hands into has bloomed. Right from Letgo, NBA 2k and Craft Mac& Cheese. Here, her role is basically to ensure the company’s global growth, manage different firms of this company, which are international offices and focus on enhancement of the organization globally. So far so good, Lori has made a tremendous impact, which is moving the company to greater heights.

Prior to CP +B, she was the CEO of KBS, and under her leadership, KBS grew in the sense that from 250 domestic agency to over 900 individuals worldwide. Having mentioned just a few things about Lori, it is indeed evident that she has a business touch. Follow Lori on twitter.


José Henrique Borghi- Founder of Mullen Lowe Agency

José Henrique Borghi is one of the most renowned names in the Brazilian Advertising world. José has designed ads for leading brands such as Unilever, Mitsubishi, Sazon, Ox Cosmetics, and Fiat. Additionally, through his advertising firm Mullen Lowe Brasil, José Henrique Borghi has been able to come up with the crème de la crème and loved advertisements in the advertising industry such as “The Mammals of Parmalat,” which was directed towards wildlife conservation. Due to his skills of over two decades in the advertising industry, Henrique has assisted many companies to achieve their goals by designing for them marketing campaigns, and highly efficient ads. José feels that his organization Mullen Lowe Brasil needs to evolve and come up with new advertising, and marketing plans to ensure that they remain the leading firm in the advertising industry.

Before founding Mullen Lowe, José Henrique Borghi worked in many Fortune 500 companies, therefore gaining skills that have helped him get big clients. Currently, he has partnered up with Andre Gomes to form Mullen Lowe Brazil where he functions as the co- CEO. José Henrique Borghi studied Advertising and Propaganda and graduated at Pontifical Catholic University. In 1989, after finishing his studies, Henrique began his career at Standart Ogilvy agency. Later José Henrique Borghi moved on to work with other top ad agencies such as Leo Burnett, Talent, DM9/DDB, and FCB. After working with many advertisement agencies, José Henrique Borghi decided to partner up with Erh Ray to open their ad agency known as BorghiErh agency. Henrique, together with Ray started the organization (BorghiErh agency) from scratch with no investors, godfather, or bank but the two (José Henrique Borghi, and Erh Ray) worked hard leading to their success. In 2006, having had so many achievements, José Henrique Borghi decided to split the leadership of the organization with Erh Ray.