In 2010, the sale of activewear was booming due to the growing demand. But for most women finding something that is stylish, affordable, and a perfect fit was challenging. In most instances, women purchasing sportswear had to choose between functionality and fashion. Aware of the current market trends and the market needs, Don Ressler and Adam Goldenberg founded Fabletics. The primary objective of Fabletics is to offer women a line of activewear that was functional, affordable, and stylish.
Unlike most investors and producers that focus on the market trends, Don Ressler and Adam focused on the needs and wants of the target market. The co-founders conducted surveys and consumer tests to understand the problems women purchasing sportswear face. Some of the issues identified were pricing, size, quality, and comfort. Women could not find a brand that addressed all the above factors. In most cases, the clothes were too expensive, low quality, ill-fitting, or uncomfortable. One had to spend a fortune to look good or find an outfit that fit properly.
After identifying the target market and the product, Don Ressler embarked on creating a comprehensive marketing and branding plan. For Don, it was necessary for the women to relate to the brand at a personal level. Fabletics chose actress and businesswoman Kate Hudson to be the face of Fabletics. Kate embodied confidence, appeal, and fashion. As the brand ambassador and business partner, Kate focuses on creating strong relationships with the consumer and increasing Fabletics reach to the market. She worked round the clock to improve Fabletics online presence.
The early stage of building the brand was the most challenging period for Fabletics. Don Ressler had to overcome several hinderances including funding problems in the initial stages. Creating the desired product was Don’s most significant milestone. Manufacturers had difficulties creating athletic wear that would be fashionable and functional. Don’s determination to actualize the brand’s vision made him lead his team to design the clothes to the desired quality.
Fabletics stood out from other brands due to its grassroots appeal and significant online presence. A discount pricing system further strengthened the sale of the brand. With a flat monthly fee, consumers were eligible for reward points, free shipping and discounted pricing in addition to becoming a Fabletics VIP Kate Hudson’s input in the brand made the company’s online marketing system more efficient. Don Ressler and Fabletics main’s strength is identifying and meeting the needs of women in the sportswear market.
Matthew Autterson has remained among the memorable figures the capital service settings, having rendered his services to the industry for an estimated duration of more than 25 years. He served as the president to one of the biggest and national accredited company in the country. He got his first employment almost immediately after completing school, at a Fiserv subsidiary’s First trust corporation. A few years later he moved and joined a Colorado state’s trust company which has its operation base In New York. Few years later, Matthew Autterson got his first promotion, becoming the president of the Integrated Resources Company. With the promotion, large weight lay on his shoulders in ensuring the company fulfills what the customer desires.
The bigger proportion of Matthew Autterson’s achievements have been attributed to his educational qualification at all aspects. Having graduated in the year 1980 from Set University of Michigan where he holds a bachelors’ degree in finance, Matthew Autterson went on to improve his academic base through taking a tax program from the university of Denver’s graduate institute. The resource trust company where Matthew Autterson initially worked at was purchased in 2001 by Fiserv firm owned by AIG group. In his time at Resources Trust, he helped the company accumulate revenue summing to more than 20 billion dollars with the company’s assets being in inclusion. He played a vital role in ensuring more than 700 job opportunities were created. The company had in addition provided protection and deposit services to nearly 200,000 customers introduced by the company’s agents who are privately registered.
Matthew Autterson today serves as the member to the board, chief executive officer and moreover as the president at CNS Bioscience, Inc. the firm was initiated in the year 2013 by Scott Falci who is the owner. The CNS firm has aided most persons especially those suffering from neuropathic pains. Matthew Autterson’s expertise has been made use through his inclusion as board of directors at FAB. He was also part of the member of world presidents’ organization as well as active member of young presidents’ organization. His strong love and admiration of philanthropy has been termed as the cornerstone of his numerous achievements. He has also been hailed as being at the forefront in the development of enterprises in his hometown of Colorado. His excellence in the many institutions in which he has rendered services is a clear indication that he is deemed to have bright future.
David Giertz is a guru in the field of investment, social security funds and finances. His experience in this industry spans over a period of three decades. For the years David has been in business, he has perfected the art of leveraging strategy, innovation, and business processes to establish solvent ventures. Giertz is an accredited stock broker with FINRA. He has built a career around stock brokerage, investment in securities and bonds, and financial advisory.
In one of his latest post, David held the position of President of Nationwide Financial Sales and Distribution. Giertz was tasked with the responsibility of steering the sales and distribution arm of the organization. Thanks to his expertise and vast experience in the field of financial services, he was able to deliver excellent financial results for the company. He grew the firm’s revenue from $11 billion to $ 17.8 billion surpassing his set targets. David Giertz has also offered excellent leadership in the implementation of quantitative strategies at Nationwide.
Before David joined Nationwide Financial, he used to work for Citigroup. David boasts of a decade’s experience working with Citigroup. His career in the investment sector has seen a lot of growth as more people begin to acknowledge his skills and expertise on matters finance. David Giertz has consistently demonstrated that he is the man for the job by surpassing his yearly targets.
While focusing his energies in the financial sector, David Giertz has also taken a significant role in working with community organizations. At the Millikin University, David Giertz served as the head of the board of trustees of the institution. As a link between the financial services industry and the customer, David Giertz has impacted on the lives of many by ensuring that they make the right investment decisions.
Marc Sparks graduated in 1975 from a high school in Austin and since then he has started up a couple of businesses. He is a famous entrepreneur. Some of the businesses he started failed while other prospered. When he clocked thirty-four years as an entrepreneur, he decided to write down about his journey to encourage others. In his book, They Can’t Eat You, Marc encourages entrepreneurs whose hope is lost to continue pushing on, through his own personal experiences. He has started multi-million companies that ended up differently. Some good examples are his software company that was successful and he sold it off while his insurance company which was almost at the billion dollar mark that he lost in 90 days. Marc believes in starting businesses from scratch and building them into a success with the help of great employees and with the aim of customer satisfaction. Marc Sparks also enjoys spending time with his good friends and is grateful for his family and good health. Marc is also a philanthropist who believes in helping others. This can be seen through his devotion in attending to The Samaritan Inn, a shelter for the homeless in Texas. At the Shelter, they offer a program that deals with finances, job placements, health and general counseling among others. The Shelter also offers housing for almost 160 people each night. Marc has been involved in this project for almost three decades. He is very passionate about building and has helped develop the Habitat for Humanity which has constructed a couple of homes. He has also handed out a thousand computers to children who come from poor families to help them empower themselves through his Sparky’s Kids Foundation. Learn more: https://www.facebook.com/marc.sparks1 Marc Sparks believes that it is not him but only God’s grace got him to where he is. He has not pursued any formal training to be an entrepreneur but he is very sharp and attentive to detail (http://www.marcsparks.com/). People usually come up with ideas that think at are impossible to implement but Marc, a venture capitalist, builds companies from these ideas through his equity firm, Timber Creek Capital, LP. The main agenda for the Firm is to help entrepreneurs develop their dreams through giving them capital, space, networking opportunities and other necessary equipment or advice. Marc Sparks is a strong believer in leading by example. He also likes when things are done with urgency and in real time, Sparks Speed. Marc also began a marketing agency, Marc USA, which assists start-ups in developing their businesses with the help of market experts. Marc enjoys staying healthy and engaging in outdoor activities like fishing, biking, travel and golf among others. He likes competing in sports activities. Through his travels, he brings back various inspiring ideas for his businesses. Learn more: https://twitter.com/msparks5010?lang=en
Dr. Scott Rocklage is the managing partner at 5AM Ventures since 2004. He joined the firm a year before as a venture partner and brought on board over 30 years of experience in health care management coupled with responsibilities in strategic leadership. His career journey dates back from 1990 where in 4 years, Dr. Rocklage served Nycomed Salutary Inc. in the capacity of president and CEO. In July of 1994, Cubist Pharmaceuticals took on Dr. Rocklage to hold the position of president up until March of 2001. He went on to hold the Station of Chief Executive Officer in the same company till 2003. His reputation was instrumental in his appointment as director in Achaogen Inc. within the same period of 2004 all the way to March the 11th, 2015.
In 2006, Dr. Rocklage took up a board position as a director of the company Pulmatrix, a position he has held since. He worked for the company as the chairperson to the board for seven years from 2007 till 2014 where he joined EPIRUS Biopharmaceuticals and in Relypsa Inc. at the same time serving in the same capacity. Among other companies in the health field he has worked with include; Kinestral, Rennovia Inc., Nycomed International Inc., Salutary and Catalytica Pharmaceuticals as well as heading Novira Therapeutics as the company’s chairperson.
His wealth of experience especially so in his leadership skills has been instrumental in companies seeking his stewardship and input. Companies like Semprus BioScience Corp accorded Dr. Scott Rocklage the position of chairperson while Cidara Therapeutics and Miikana Therapeutics Inc. accorded him the top job of the chair to the board of directors.
Owing to his academic qualifications, a bachelor’s degree in chemistry from California University in Berkeley and a Philosophy degree in the field of chemistry from Massachusetts Institute of Technology, he became a sought-after individual in his field. As such his work speaks volumes. He is also known as an inventor and a co-inventor for over 30 patents in the USA and with over 100 publications to his name. At 61 years of age, Dr. Scott M. Rocklage is a true master in his field.