Lime Crime, one of the most influential cosmetic companies in the world, has just released its brand new eyeshadow product. For weeks, this company has been teasing the general public with its potential new product. Lime Crime has a history of teasing its customers right before a new product is released. Just as expected, the company’s huge customer-base has exploded with chatter. Lime Crime’s presence in modern-day cosmetics shouldn’t be in question because it has pretty mush dominated the scene over the last few years. So, what it this new product? For 2018, Lime Crime has introduced the all-new Venus 3 eyeshadow palette. This distinct version of eyeshadow is a continuation to the already successful Venus 2 and Venus XL.
Venus 3 has that grunge-meets-chic kind of vibe. Nothing has changed as far as being vegan-made or being animal cruelty-free. Yes, that’s a good thing if you haven’t noticed. Venus 3 is an eyeshadow that can be worn on a daily basis. Unlike many of its competitors, this product can be applied with relative ease by simply swiping. On top of that, the eyeshadow is very long-lasting thanks to its anti-fade ability. Consumers can expect many of the same attributes such as being vividly bright, having an intense hue and displaying a radiant finish. Of course, the product will come in a highly styled box. For $38, the Venus 2 eyeshadow palette is a great buy.
Doe Deere, founder and CEO of Lime Crime, has done a phenomenal job of building this brand from the ground-up. There is a ton of research that goes into each and every product. Deere also does a bit of brainstorming to come-up with new ideas and Venus 3 was the actual result of such brainstorming. This fantastic eyeshadow has an ultra-buttery tone. It can be layered, or it can be applied by itself. Just like the its predecessors, this product gives you plenty of shades to play around with. There’s the rose-gold shimmer of Heaven, the bright-fuchsia glow of Paradise and there’s the extreme shimmer of Metallic. In the end, the choice is simply yours.
Kate Hudson is the co-founder and driving force behind the extremely popular Fabletics line of activewear. In a market where industry giant Amazon is dominating, Fabletics has managed to hold their own and continue to grow to become the top athleisure wear company on the market. Since the beginning a few short years ago, the company has managed to see figures exceeding $250 million and growing. They offer their customers a subscription service just like their parent company JustFab. Customers are allowed to select an article of clothing that is selected by a team of stylists every month based on the customer’s preferences. The subscription fee is $40 per month but can be waived if the customer logs into their account and opts to skip that month.
Flexibility and quality products are part of what has propelled the brand to become a household name. Another big part of the puzzle is their fresh marketing techniques and unique approach to reaching and connecting with the customer. In addition to all of their customer-oriented approaches, they have also incorporated what is known as the reverse showroom technique in order to give the customer all of the information they want regarding the products before they decide to make a purchase. The concept is for the e-commerce based company to also incorporate a brick and mortar option that carries the same merchandise, but without the deep discounts, that is offered online. The goal is to give the customer a way to touch the items and try them on before they actually commit to buying them. The hope is that they will see the high-quality products in person and then want to sign up for the subscription service in order to take advantage of the discounts.
Using the showroom technique is a great method to keep the customer feeling informed and also helps them to decide to sign up. This is one of the reasons that the company is able to compete with Amazon. Kate Hudson herself is another major reason why women feel compelled to connect with the brand. When the concept for the company was created, the owners of TechStyle wanted to incorporate a person into the brand’s image that embodied all of the things that Kate brings to the brand. She is not only active, but she is also down to earth and approachable. They knew they wanted to collaborate with her, and she gladly accepted. She went from making movies and television shows to creating some of the most sought-after athleisure products on the market today. She is fully immersed in the creation of the products too. She puts her creative suggestions into the mix to help design and create products that people really want to wear. Each item is designed to be stylish, durable, and comfortable. Kate believes her brand offers superior products that are comparable with higher priced brands. She is proud of the progress the company has made and hopes to continue creating excellent products for the public.
Oh. Em. Gee!! That is what my fifth grade self would have exclaimed when I saw Lime Crime’s latest launch of eyeshadow palettes. These adorable little palettes are fully cased up to look just like my Polly Pocket dolls I treasured so dearly in the ‘90s. In fact, just holding one makes me want to snap on a bedazzled jean jacket, roll my hair up in butterfly clips, put on my best jellies and run to the store to buy every single style available.
The palettes are available in a shell of yellow, bright blue and hot pink – the perfect colors to encapsulate the ‘90s style and fashion. They rolled out on September 15th and have become THE talk of beauty bloggers everywhere. They can be bought individually for $34 or you can buy the whole set for just $90. A bit pricier than a Polly Pocket, but the quality of Lime Crime can never be argued with.
That’s just how Lime Crime rolls. From day one their mission has been to revolutionize what makeup stands for. Rather than using it to hide our flaws and look more like that mass concept of beauty, Lime Crime wants to help women express themselves to the fullest. Whether that means wearing bright blue lipstick, sparkling pink highlighter or sporting an adorable little Polly Pocket style eyeshadow palette is up to the individual. However you want to express yourself – Lime Crime likely has a shade for that.
If you haven’t checked out Lime Crime, you can get a feel for them through their social media channels. They actively engage constantly with their fans through social media and even go so far as to showcase photos that their users share on their corporate website.
Lime Crime is no doubt a Unicorn within itself and founder Doe Deere vows to never change that and to never fall in line with the main stream beauty looks.