Kate Hudson is the co-founder and driving force behind the extremely popular Fabletics line of activewear. In a market where industry giant Amazon is dominating, Fabletics has managed to hold their own and continue to grow to become the top athleisure wear company on the market. Since the beginning a few short years ago, the company has managed to see figures exceeding $250 million and growing. They offer their customers a subscription service just like their parent company JustFab. Customers are allowed to select an article of clothing that is selected by a team of stylists every month based on the customer’s preferences. The subscription fee is $40 per month but can be waived if the customer logs into their account and opts to skip that month.
Flexibility and quality products are part of what has propelled the brand to become a household name. Another big part of the puzzle is their fresh marketing techniques and unique approach to reaching and connecting with the customer. In addition to all of their customer-oriented approaches, they have also incorporated what is known as the reverse showroom technique in order to give the customer all of the information they want regarding the products before they decide to make a purchase. The concept is for the e-commerce based company to also incorporate a brick and mortar option that carries the same merchandise, but without the deep discounts, that is offered online. The goal is to give the customer a way to touch the items and try them on before they actually commit to buying them. The hope is that they will see the high-quality products in person and then want to sign up for the subscription service in order to take advantage of the discounts.
Using the showroom technique is a great method to keep the customer feeling informed and also helps them to decide to sign up. This is one of the reasons that the company is able to compete with Amazon. Kate Hudson herself is another major reason why women feel compelled to connect with the brand. When the concept for the company was created, the owners of TechStyle wanted to incorporate a person into the brand’s image that embodied all of the things that Kate brings to the brand. She is not only active, but she is also down to earth and approachable. They knew they wanted to collaborate with her, and she gladly accepted. She went from making movies and television shows to creating some of the most sought-after athleisure products on the market today. She is fully immersed in the creation of the products too. She puts her creative suggestions into the mix to help design and create products that people really want to wear. Each item is designed to be stylish, durable, and comfortable. Kate believes her brand offers superior products that are comparable with higher priced brands. She is proud of the progress the company has made and hopes to continue creating excellent products for the public.
Amazon is a force in the e-commerce industry. With Amazon being such a force, starting a company in the fashion industry can be almost impossible. Being wildly successful is almost unheard of. Fabletics is a true rarity because it did just that. It became a successful company, but how? Through their unique take on things, Kate Hudson has changed the game.
Fabletics is a subscription company. People take the Lifestyle Quiz which generates a selection of products that caters to their specific taste. It’s like having a personal shopper for the price of the small membership fee. Fabletics started off offering their membership online which is what they believe has created such a high volume of success. When someone walks into their physical store, there’s a high chance they are already a member. This coupled with their high level of customer service and high customer experience has made them a force in the fashion industry.
Kate Hudson started this company with a goal to give all women an affordable active wear line. This started with the low membership fee. Giving an affordable price for high-quality clothing is one of the most important things for Fabletics. Kate Hudson does not believe that good quality active wear has to cost hundreds of dollars. The next factor is clothes that are fashionable and inspire the women that wear them. She wants people to put on their active wear and not only feel good in them but feel motivated to get healthier. Her clothing line does not discriminate against sizes. They offer all sizes so that any woman can feel and look great while trying to get healthier.
Beyond this, Kate Hudson also makes sure that there are always new styles and pieces available. She wants the styles to represent want the customers want, so new pieces are based off of the Lifestyle Quiz. All should take this quiz because new pieces will be modeled off of people’s answers.
Kate Hudson took a risk when she created Fabletics, and it paid off. She hopes that others feel inspired to take risks and feel motivated when wearing their activewear. That’s what her brand represents and hopes that it comes across in the pieces. Kate Hudson had a dream to help all women feel better while trying to get fit. Fabletics seems to have done just that with the amount of people who have become members in the few years that it’s been around. Fabletics has taken the fashion world by storm and has no signs of stopping.
The matte velvetine liquid lipsticks are a very unique and innovative product. Although they go on glossy they eventually dry to a soft velvet like finish. They are available in a wide range of fun and unique colors. These are just some of the top colors that the matte velvetine liquid lipsticks are available in.
Red velvet is a true red color that looks great on any skin tone.
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These are just a few of the many different colors that the matte velvetine lipsticks are available in. They are also available in many other colors such as Red Rose which is a beautiful true red shade as well as Teacup which is a beautiful periwinkle blue color.
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