ClassDojo has become quite a hit in the education arena, a little app that’s done many big things. Sam Chaudhary and Liam Don started this app with not a lot of resources at the beginning, but they did have a lot of ideas from teachers on what they would like to see happen with social media and their classrooms. So Chaudhary and Don decided to build an app that would let teachers reward good behavior for their students through a point system, but they soon discovered they could do a lot more than that.
Now ClassDojo has become a full communication platform with a Facebook-like interface and complimentary learning videos that go along with it. Teachers can take photos of students doing activities throughout the day, and parents now have a better idea of what goes on the classroom. It’s opened up more conversations at home between parents and their children, but it’s also allowed teachers to instantly show student progress on a daily basis. Because of the revolutionary way that teachers can show their classrooms to parents, many schools have been able to cut down or eliminate parent-teacher meetings altogether. The app itself needs no administrator permission to download, and its had security features upgraded to protect user privacy.
Chaudhary and Don have saved money for their company by not spending any venture capital on advertising costs, but simply using the old fashioned word-of-mouth marketing. They plan to always keep the app free to download, but they do have some plans to add optional premium content to enhance the user experience with the app. Such content will include some curriculum material and learning tools, and even access to more student growth videos. The app has received over $30 million in venture capital funding, and investors aren’t in any particular hurry to get a return on that investment.
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