As a member of the Hova Circle of Influence, Desiree Perez has long been considered as one of the most influential people in the music business. She was recently named as one of the most powerful women in the music industry by Billboard Magazine. The distinction was only a surprise to those who know nothing about the music business as Perez has long been a major player behind the scenes.
Des, as she prefers to be called, has been a long-time confidant and business advisor to rap music mogul Jay-Z. The New York City native began her career managing a number of highly-successful night clubs and venues in NYC. It was in this role that she began to gain a reputation as a hardline negotiator and a savvy businesswoman. Jay-Z took notice and asked her to run his SC Enterprises. She nearly single-handedly grew that business exponentially in just a few short years. When Jay-Z started Roc Nation in 2009 there was no other choice than to bring Perez on as the COO.
Over the past decade, Perez has continued to work behind the scenes to grow Roc Nation into one of the world’s largest entertainment conglomerates. Her negotiation skills are perhaps Des’ greatest assets as she is at the table at every Roc Nation negotiation. She has worked massive multimillion dollar deals including Rihanna’s $25 million Samsung deal and Beyoncé Knowles’ massive Formation Stadium deal. She was also the driving force behind Jay-Z and Beyoncé’s On The Run Tour, working as the producer. It was in this role that she earned a 2015 Primetime Emmy nomination. There is little doubt that Perez tries to shy away from the public eye but her accomplishments are making that nearly impossible to do. Her influence in the industry keeps her from staying in hiding.
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