Desiree Perez has earned a reputation for having strong negotiation skills as well as excellent accounting abilities. Next is her history of achievements as well as managerial talents which speak for themselves. She has earned credit for the Beyoncé’s Formation stadium tour. She was a key player in the deal signed by Rihanna with Samsung.
Desiree Perez is a part of the Hova Circle which is highly influential. This is a collective that includes her husband, Jay Brown, besides Jana Fleischman, Chaka Pilgrim as well as TyTy Smith. It is this group that is behind the Roc Nation as well as Tidal too. Check on crunchbase.com.
With all these efforts made by Desiree Perez, the Tidal app and its streaming service are able to cut their own path. The company is fast making inroads into the competitive industry of streaming of music. It is aiming to score more and more music fans as its customers.
There is another thought making the rounds that the company will not turn down any purchase offers that may come from any corporate interests and are exciting enough. This is because Tidal is not having the same resources as its other competitors like Apple Music or Spotify. Now it is to be seen how fast Desiree Perez is able to bring Tidal back and set it on a path to glory. She has already done it earlier. Hence few doubt that she will be an achiever once again. Be sure to follow Dez here.
Recently Tidal has attempted to focus more on new and upcoming music and not on their existent catalog of cuts any more. They are trying to promote some different categories. These would include Tidal Discovery that will be their new releases. Next will be Tidal Rising that is of upcoming artists, and another will be Tidal X featuring exclusive live material. Useful reference on billboard.com
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