Eduardo Sirotsky Melzer (“Duda”) is known as a powerhouse throughout Brazil for his success in the field of broadcast communications. Melzer is currently the president and chairman of the RBS Group, which was originally founded by his grandfather, Maurício Sirotsky Sobrinho. After earning a business degree from Harvard, Melzer launched a very impressive career in the U.S., which combined his talent in finance and leadership skills.
Melzer is perhaps best known for his ability to plan for sustainable growth for businesses. In recognition of his professional accomplishments, Melzer was the recipient of the Entrepreneur of the Year Award from Ernst and Young in the category Family Business in 2015. In addition, he was also included among prominent professionals in the prestigious Cambridge Institute leaders list for Family Enterprise (CFEG) in the same year.
In light of his many successes, Melzer is frequently invited to lecture and write on what has helped him develop his family business into such a successful enterprise. Melzer consistently affirms that good corporate governance is at the very core of any thriving business. He believes in accountability and ownership of decisions in business and prides himself on being able to continue the family tradition in his role at the head of RBS Group.
Duda also advises that it is of paramount important that businesses remain relevant in order to keep being successful. He says that they need to constantly take the pulse of their customers and ensure that they are providing products and services that have a truly meaningful impact on their customers’ lives. He says that this is the best way to guarantee continued success.