In 2015, Lori Senecal embarked on an exciting new challenge, Global CEO of CP&B. After growing KBS from a mere 250 employees and domestic only clientele to a grand 900 employees worldwide, it was time for a new challenge. By focusing on collaboration both with her employees and with clients she has managed to transform CP&B into a innovative and progressive company. Her creativity and focus has led leading media outlets such as Advertising Age and AdWeek to recognize her by name as a standout in the industry.
Her leadership philosophy not only allows her to be consistent and reliable but encourages others to be responsible about their own efforts. Great vision has to be acted on by great follow through; an idea can only be great if it is put into motion. And it is this attitude that brings about real and sustained change in both the work environment that she has created and in the advertising she does with her clients. You can visit her website lorisenecalglobalceo.com to see more.
Her follow through philosophy is only possible through deep collaboration, and it is why Lori Senecal spends most of her time meeting with coworkers and clients. The better the relationship between all parties, the more effectively a goal can be accomplished. This dedication is just one of the reasons she was named one of the Most Creative People in Business for 2017 by Fast Company.
Because this kind of dedication frequently requires great passion, Lori encourages projects and startups pitched by her own employees. By focusing on these types of projects, employees have the drive and the willpower to see the project from inception to completion. When people are passionate, they are able to be more creative and come up with a better vision. It is a work culture that inspires and enables people to be their very best. Is it any wonder that Lori Senecal has taken so many business great places?